PT Estetika Tekstura Adiwarna

PT Estetika Tekstura Adiwarna (Estura) is the official distributor of premium flooring products, delivering water-resistant, durable, and eco-friendly solutions for both residential and commercial spaces. Since 2021, Estura has been committed to introducing high-quality, innovative flooring from trusted global brands to the Indonesian market.

Vision

To be the leading specialist in premium flooring solutions, enriching living and commercial spaces with innovative materials, contemporary designs, and sustainable performance that elevate the way people experience their environments.

Mission

To provide high-quality flooring solutions supported by integrity, reliability, and a commitment to delivering exceptional value for homeowners, businesses, and all stakeholders we serve.

About Us

Transforming Spaces Through Innovative Flooring Solutions

Founded in 2021, PT Estetika Tekstura Adiwarna (Estura) is dedicated to redefining spaces through forward-thinking flooring innovations. As the authorized distributor of world-class flooring brands, we bring together durability, design excellence, and sustainable performance.

Stepping into a room is more than experiencing what lies beneath your feet—it’s entering an environment shaped by atmosphere, texture, and emotion. Our curated collections immerse you in contemporary aesthetics or reconnect you with the calming essence of nature.

At Estura, flooring is more than a surface—it’s the foundation of comfort, style, and purpose. From waterproof rigid-core technology to advanced eco-composite materials, every product is engineered to endure high-traffic use, resist moisture, and preserve its beauty for years to come.

Products

High Quality Flooring Solutions

We specialize in distributing premium flooring solutions engineered to meet the highest standards of performance and design. Our portfolio showcases waterproof, dent-resistant, and eco-conscious materials crafted for residential, hospitality, and light commercial environments—ensuring beauty, durability, and long-lasting value in every space.

The limestone-based core is waterproof, dent-resistant, stable to heat and sunlight. FirmFit’s unmatched performance, combined with an extensive collection of fashion-forward designs, truly makes it a floor that is fit for when life happens!

☑ 100% Waterproof – Limestone core won’t swell or warp.
☑ Heat & Dent Resistant – Stable even in direct sunlight.
☑ Pet-Friendly – Tough enough for claws and paws.
☑ Easy Click Install – Fast setup for DIY or contractors.
☑ Low Maintenance – Easy to clean, perfect for busy areas.

100% PVC-Free & Ultra-Tough Eco-composite flooring with a rigid stone core. Featuring TriTec technology for 10× more scratch resistance than standard floors.

☑ PVC-Free & Safe – Made with 80% natural materials.
☑ TriTec Shield – 10× superior scratch protection.
☑ 100% Waterproof – Ideal for kitchens and moisture areas.
☑ Rock-Solid Core – High stability mineral/stone base.
☑ Eco Choice – Includes recycled underlay options.

Selected Project Portfolio

Our Clients

Me’nate Steak & Seafood • Erha Clinic • Jakarta Garden City • Ciputra World • Rajawali Place Office • Gedung BRI II • Golden Tulip Hotel Belitung • Conrad Hotel Bali • Apartemen Botanica • The Laguna Resort & Spa Bali • BSD City • HDI HIVE • Hilton Hotel Bandung • Kementerian Pariwisata dan Ekonomi Kreatif • RSJP Paramarta • RSUD Jagakarsa • SD Gagasceria • Tokopedia Tower • Westin Hotel • Graha Airi Surabaya • Finns VIP Bali

Contact

Head Office

PT Estetika Tekstura Adiwarna (Estura)
Komplek Citta Graha, Jalan Panjang No. 26, Blok 2L
Jakarta 11520
Indonesia
Tel: +62 21 5819089
Email: info@bup.co.id

Showrooms

Jakarta
Komplek Cipete Square, Jalan Cipete Raya 55 No.7
Jakarta 12410
Tel: +62 21 75900679

Bandung
Komplek Batununggal Indah, Jalan Batununggal Indah Raya No.415
Bandung 40266
Tel: +62 22 87307759

Bali
Kuta Central Park, Jalan Patih Jelantik,
Blok PM1 No.6
Bali 80361
Tel: +62 361 4752806